About Abner's Nutrition Center

Abner's Nutrition Center, located in Wichita Falls, was originally established as The Vitamin Shop. In 1971, Mildred and Joe A. B. purchased the business and renamed it using Joe’s middle name, creating the foundation for what would become a trusted local wellness resource.

Mildred, a dedicated schoolteacher in Wichita Falls for many years, poured her heart into the store after Joe’s passing, turning it into her life’s passion. In 1988, she retired and entrusted the business to Joye and Bill T. Joye continued operating the store with the same commitment to quality and service that Mildred had established.

After 33 years, Joye made the difficult decision to retire and initially planned to close the doors rather than pass her “baby” on without confidence in its future. When former employee Barbara Noble learned of the closure, she approached Joye with a heartfelt desire to continue the legacy. With trust and determination, Barbara stepped in to carry the store forward.

Today, Barbara and her dedicated team have continued building Abner’s into a welcoming place to shop, learn, and connect.

We invite you to stop by and visit Barb, Amber, Jimmy, Sarah, Eve, Linda, and Rob — we look forward to seeing you.